Learn Management Trade Secrets
Tips From EZG Founder Damian Lang
Our goal is to provide you with helpful information specifically designed for contractors. Guided by our expert team, information on this page can be used to inform business and management decisions, implement cost-saving measures and improve the efficiency of your crew.
Asking the Right Questions to the Right Audience
You've decided it's time to sell your pickup truck. Simply parking it in your front yard and hoping for the best is not going to cut it. That's not the most efficient means of communicating its availability for sale. You are going to need a sign, but not just any sign. A “No Trespassing” sign will not do the trick, nor will a “Road Work Ahead” sign. If you're looking for a buyer, you need to make sure that the passing traffic can plainly see that this truck is “For Sale.” Those two little words convey a very important question to everyone who reads it. It asks, “Are you in the market for a truck?” Now you have the right question, but are you asking the right audience? I have no idea how many people pass by your yard each day, but I bet only a small percentage of them – if any – are driving by looking for available pickup trucks. Therefore, don’t expect a quick sale. With the internet at your disposal, you will have a much better chance of selling your vehicle. Posting your truck on online sites like Facebook Marketplace will get it in front of the eyes of people specifically looking for available trucks. Thus, you’re now asking the right question to the right audience. Recently, I was networking with Jameel Ervin, a friend and contractor from Chicago. Jameel asked me some tough questions, most of which he gleaned from John Maxwell’s book, “Good Leaders Ask Great Questions: Your Foundation for Successful Leadership.” Some of his questions were:
- What is the greatest lesson you have ever learned?
- What are you learning now?
- How has failure shaped your life?
- Who do you know whom I should know?
- What have you read that I should read?
- What have you done that I should do?
- How can I add value to you?
- Are you hiring employees who will not stay long-term with your company?
- Are you offering the right pay for the position?
- Do you offer flexible schedules, good benefits, and other perks that the competition does not?
- Have you built a culture where employees want to stay at your company?
- Are your managers the type of people your employees will follow and work for the long term?
- What does your company do well as an employer that you can advertise to potential candidates?
- Do you offer training programs so employees have opportunities to prosper?
- Are you providing a roadmap for the growth of your all-star employees?
- What will your organization look like five years from now? Are you building your team around that plan?
- Are you building the right infrastructure to support your future growth?
- What are the top five reasons you maintain your employment with our company?
- What motivates you to do your job well?
- What do you value most as recognition from your managers?
- Who gives you the most recognition? (It does not have to be a manager.)
- Do you see yourself being coached/developed in the manner you desire?
- What is happening that makes you believe you are or are not?
- What one thing could we do to make you want to stay here for life?
- What one thing could we do to make you leave tomorrow?
- If you could change one thing at this company, what would it be?